Global Toy Market Experiences a Strong Rebound in the First Half of 2025, with All Markets Growing, Circana Reports

I have been following the toy market for many years and cannot recall the last time all countries Circana tracks were growing at the same time. The surge in sales can largely be attributed to consumers aged over 12-years-old, who have shown unprecedented growth and are consistently outperforming traditional kids' trends. Products such as building sets, trading cards, games, plush toys, and collectibles are seeing increased demand from both teens and adults.